Marketing and Data Management

Providing digital services, entering a new market or launching a new service or product will only be successful if marketing is part of the equation and the analysis of the marketing data collected from online campaigns is not fine-tuned. You need to consistently increase your customer base at the lowest possible cost. We have done that. We have advised companies and created successful campaigns. We have guided in-house marketing teams and propel them forward. We know how. Ask us.

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Marketing and Data Management

Providing digital services, entering a new market or launching a new service or product will only be successful if marketing is part of the equation. This is probably a given, but how good is your marketing strategy? At Mohr World we pride ourselves in knowing the industry and we can guide you or audit your marketing strategy. Some time we even need to start from setting your SMARTER goals:

Specific

Measurable

Achievable

Relevant

Evaluated

Reviewed

Or we can step to help you with the last two parts – E & R, of the success equation. And here is where the analysis of the marketing data collected from online campaigns needs to be fine-tuned.

Marketing can be simple: consistently increase your customer base at the lowest possible cost. But there are so many metrics to oversee in online marketing. Check this list:

Average Session Duration
Costs:
1. Cost Per Acquisition
2. Cost Per Click
3. Cost Per Conversion
Impressions
Most Visited Pages
New Visitors vs. Returning Visitors
Overall ROI
Overall Website Traffic
Page Views
Rates:
1. Bounce Rate
2. Conversion Rate
3. Email Click-Through Rate
4. Email Open Rate
5. Exit Rate
Sessions
Social Engagement
Social Reach
Traffic by Source

Maybe you are doing everything it takes, but are you sure?

We have advised companies and created successful campaigns. We have increased or decreased marketing budgets to adjust campaigns. We have guided in-house marketing teams and propel them forward. And never one company’s strategy is the same as another, even if they are marketing similar services or products. There are many factors to take into account, and we can explore them with you by asking the right questions and seeking the best answers. We can even start from scratch.

We can discuss a fee structure that you can be comfortable with, from fixed fees to revenue-share deals; we give you options, you choose. Talk to us.

But not only Data from your online marketing is needed to succeed. Data from the market and Data from your competition (Fees, Exchange Rates, Response Rates). Are you measuring them? Are you using them to compete successfully? We can gather data for you and help you manage it. Talk to us.